DIRECT TO CONSUMER (D2C)
Fine jewellery, direct from the people who make it.
CARATJEWEL Shop is the direct-to-consumer (D2C) part of CARATJEWEL EXPO. Jewellery manufacturers and brands that exhibit on CARATJEWEL list selected pieces with a retail price, and you deal directly with them.
Every brand is a jewellery business that was reviewed before it could exhibit. You see the brand, where it is based and its pieces, and you can send an enquiry or a request to buy straight to the maker.
How buying direct works
Browse CARATJEWEL Shop by category, metal, stone or brand.
Open a piece to see its photographs, specifications and the brand's retail price.
Send an enquiry or a request to buy. It goes directly to the brand.
The brand confirms availability, sizing, delivery and payment with you.
Shop or trade?
CARATJEWEL Shop is for people buying for themselves. Retailers, wholesalers, importers and buying houses use the trade side of CARATJEWEL EXPO: the trade catalogue with Verified Buyer pricing, LIVE booths, online exhibitions and private meetings with exhibitors.
For jewellery brands
Exhibitors choose which pieces appear in CARATJEWEL Shop and set a separate retail price. Trade prices are shown only to Verified Buyers, never to consumers.
Why you can trust CARATJEWEL Shop
Reviewed brands only. Every brand applied to exhibit on CARATJEWEL EXPO and was reviewed, including company proof, before it could open a booth or list pieces in the Shop.
You always know the maker. Each piece shows the brand that makes it, where the brand is based and its other pieces.
Your request goes to one brand. When you ask a question or request to buy, only the brand that makes the piece receives it, and it replies to you directly.
Clear prices. You see the retail price the brand sets for you. Trade prices stay with Verified Buyers and are never mixed into the Shop.
Run by D Bhukhiya Tech. CARATJEWEL EXPO and CARATJEWEL Shop are products of D Bhukhiya Tech, with published privacy, terms and refund policies in the Trust Center.
Before you buy: what to confirm with the brand
Metal and purity, for example 18K gold or platinum, and any hallmark.
Diamonds and gemstones: natural or lab-grown, and the grading report for certified stones (for example IGI or GIA).
Size, finish and how long making or delivery will take.
Price in writing, including taxes, shipping and insurance.
How you pay, and the warranty, exchange and return terms.
Frequently asked questions
What is CARATJEWEL Shop?
CARATJEWEL Shop is the direct-to-consumer (D2C) shop of CARATJEWEL EXPO, where consumers browse fine jewellery from verified manufacturers and brands and enquire or request to buy directly from them.
Who sells on CARATJEWEL Shop?
Jewellery manufacturers and brands that exhibit on CARATJEWEL EXPO. Each business is reviewed before it can exhibit, and each brand chooses which of its pieces appear in the Shop.
How do I buy a piece?
Open the piece and send an enquiry or a request to buy. It goes directly to the brand, which confirms availability, delivery and payment with you.
Do consumers see trade prices?
No. Consumers see the retail price the brand sets for the Shop. Trade prices are visible only to Verified Buyers.
Do I need an account to shop?
You can browse without an account. To save pieces and contact a brand, create a free account and choose “Shopping for myself”.
Who runs CARATJEWEL Shop?
CARATJEWEL Shop is part of CARATJEWEL EXPO, the online jewellery trade platform made by D Bhukhiya Tech. Brands in the Shop are exhibitors that were reviewed before they could exhibit.
Is it safe to buy jewellery through CARATJEWEL Shop?
Every brand is reviewed before it can exhibit, and each piece shows the brand that makes it. As with any fine jewellery purchase, ask the brand for the price, certificate, hallmark, warranty and return terms in writing before you pay.
Does CARATJEWEL take my payment?
No. CARATJEWEL Shop connects you with the brand. The brand confirms availability, delivery and payment with you directly.
Are the diamonds certified?
It depends on the piece. Each brand states whether stones are natural or lab-grown; for certified stones, ask the brand for the grading report (for example IGI or GIA) before you buy.
What is the difference between CARATJEWEL Shop and the trade catalogue?
CARATJEWEL Shop is direct to consumer (D2C): people buying for themselves see retail prices. The trade catalogue is business to business (B2B): Verified Buyers such as retailers and wholesalers see trade prices, LIVE booths and private meetings.
Start browsing
Visit CARATJEWEL Shop to see pieces from reviewed jewellery makers, or read the Trust Center for our privacy, terms and refund policies.